Motor Corp. says it will revamp the “visual identities” of its Japan dealerships to improve customer satisfaction.
, Toyopet, Toyota Corolla, and Netz dealers will remodel the interior and exterior signage of their stores “to match the characteristics of each channel and clearly convey the characteristics to customers,” Toyota says.
The auto maker says it will position Toyota as the luxury channel, Toyopet as the midsize vehicle channel, Toyota Corolla as the compact vehicle channel and Netz dealers will sell vehicles that have a “unique presence.”
Toyota says each channel will have redesigned logos with a specific color to reflect that channel.
Also, a three-dimensional Toyota logo and signage that reduces electricity use will be added at all locations, Toyota says.