After posting a 31.4% drop in August,Motor Sales U.S.A. Inc. finds redemption in September, with deliveries rising 16.8% above year-ago on a daily-rate basis.
Div., which includes the Toyota and Scion brands, was the star of the month, with the luxury Lexus brand lagging year-ago due to declines for nearly all of its car lines.
Even light trucks, a strength for Lexus this year, fell from year-ago levels, thanks to an unusual decline in demand for its best-selling RX cross/utility vehicle. RX 350 deliveries slumped 10.7%, while RX 450h sales dipped 4.8%, Wardâs data shows.
Brian Smith, vice president-Lexus sales and dealer development, shrugs off the monthly dip and points out Lexus still is âwell aheadâ for the year, with sales up 9.2% through September.
He also dismisses talk of the perennial top-selling U.S. luxury brand being overtaken in 2010.
âIt is a close race, and frankly we expected that. (But) I donât think weâre going to lose leadership this year,â he tells media during a conference call today.
AGâs Mercedes-Benz currently is the No.1-selling luxury brand in the U.S. this year, with 165,000-plus deliveries vs. 162,000 for Lexus.
Bright spots for the Toyota brand last month included a 48.7% jump for the Yaris subcompact, which has been underperforming year-ago as of late, and the 26.6% increase in sales of the Camry Hybrid.
Toyotaâs Prius hybrid-electric vehicle saw sales inch up 3.7% last month vs. like-2009.
Toyotaâs light trucks rose a collective 34.9% in September, as all but the Venza CUV and Land Cruiser SUV posted gains from year-ago.
Sales of the redesigned Toyota 4Runner SUV rose a whopping 437.1% in September, while demand for the FJ Cruiser skyrocketed 244.8%. Still, both models remain two of Toyotaâs lower-selling, with 2010 sales of 33,177 and 11,350, respectively.
The rise in light-truck sales this year, thanks to low fuel prices, wonât continue long term, says Bob Carter, Toyota Div. group vice president and general manager.
âItâs far too premature to say weâre seeing a long-term industry trend here,â he says, adding Toyota still is counting on buyers to flock to smaller, less-thirsty vehicles in the future.
Carter calls September overall a âvery good month for Toyota and the industryâ as Labor Day sales early in the month spurred demand. âIt felt like 2006 again,â he says.
However, U.S. consumers still are a fragile bunch, as showroom traffic slowed in late September.
Carter says Toyota has not suffered severe damage from its recall scandal earlier this year, noting once again its loyalty numbers were at pre-January levels in September and competing models comprised 57% of all Toyota Div. trade-ins in the month.
Carter says Toyota Div. fleet sales again comprised less than 10% of its sales last month.
Toyotaâs incentive spending is higher than traditional levels, but Carter says âitâs still an 11.8-millionâ industry.
Edmunds.com reports TMSUSA incentives rose slightly from August to September, $2,193 vs. $2,212.