YOUNTVILLE, CA – When it debuted in the U.S. nearly nine years ago, the first-generation Toyota Prius immediately gained a following among a small, devoted group of environmentalists and technophiles.
But with the launch of the second-generation model in 2003, Toyota Motor Corp. enjoyed unanticipated success as the car ...
Sign in to access
this Article
"Toyota Sees New Prius as First-Choice Vehicle" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. To obtain Premium status, please contact us.
Why Become a Premium Subscriber?
WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format. Learn more about the benefits of Premium access here.

