DETROIT â€“ Bucking a trend that has seen Nissan Motor Co. Ltd. revive its legendary Z car and Mazda Motor Corp. wow the market with an incarnation of its rotary-powered RX, Toyota Motor Corp. says it has no plans to resuscitate its Supra heritage. The reason, says James E. Press, executive vice president and chief operating officer-Toyota Motor Sales U.S.A. Inc., is that the sports coupe segment is highly fickle â€“ despite the success of the Nissan 350Z and buzz surrounding the recent ...
Premium Content (PAID Subscription Required)
"Toyota Wonâ€™t Bring Back Supra" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.