One of the ways to make money in this industry is to come up with exciting new models without spending a lot in the process. A key way to do that is to use what you've already got. A good example is the new Dodge Charger. Under the skin it is pretty much a Chrysler 300. But no one walking into a Dodge dealership will ever mistake them as the same car. All the sheet metal is dramatically different. Many auto makers try to do this too cheaply. They save money by using the same body-side ...

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