Commentary The minute after you sign the papers on a new car or truck, do you spend a few more grand customizing it? It may sound odd to aging Baby Boomers, but it’s a growing trend. According to recent Ford research, 50% of buyers aged 16 to 24 plan to personalize their vehicles the moment they buy them. This “millennial” generation also is expected to buy 2 million new vehicles in 2006 and 4 million in 2010. They personalize everything from sneakers to cell phones, and as ...

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