FRANKFURT – The challenge of turning around the fortunes of the Volkswagen brand is not unlike the one Wolfgang Bernhard tackled as former chief operating officer of Chrysler Group. And the consequences of failure are no less dire. The very viability of manufacturing in Germany is being questioned. Without a solution, “there is no future for European manufacturing, simple as that,” says Bernhard, now chairman of the VW brand group. At Chrysler, Bernhard was responsible for the ...
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