Customers who chip in the substantial extra cost for vehicles crafted by the various auto makers’ in-house tuners want, first and foremost, enhanced performance. But they’re also chasing something more elusive in this day of $30,000 Benzes and McMansions in every suburb: exclusivity. And for the horsepower-hungry, what can be more exclusive than a thundering powerplant lovingly assembled by hand just for you? That’s the customer-machine connection the performance-tuning divisions seek to ...

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