SAN FRANCISO – Promotions for the upcoming '06 Chevrolet HHR cross/utility vehicle will rely heavily on unconventional media outlets such as Internet advertising and “viral marketing,” the latest publicity trend. “I would say that this is going to a heavier component of non-traditional marketing spending than just traditional print and radio,” Jim Campbell, marketing manager-Chevrolet cars, says here during HHR test drives. “Broadly speaking, you're going to see us do things that are ...
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