LAS VEGAS â Unlike its distressed U.S. counterparts, Ford Motor Co. has not resorted to âreinventingâ itself, making it more attractive to consumers, says Jim Farley, Fordâs group vice president-marketing and communications. âItâs nothing against our competitors; Iâd be doing the same thing if I were in their position,â Farley says, referring to General Motors Co. and Chrysler Group LLC, auto makers that went in and out of bankruptcy and took federal government bailout money to stay ...
Premium Content (PAID Subscription Required)
"Unlike Competitors, Ford Avoided âReinventingâ Itself" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.