SAN FRANCISCO – How much is a soft-touch dashboard worth to a VW Jetta buyer? Not as much as additional rear-seat legroom. Such decisions were made by Volkswagen Group of America Inc. in a bid to make the redesigned-for-’11 Jetta more affordable and also more appealing to American consumers. Michael Grobe, technical project manager-Jetta, is loath to say VWA engaged in cost-cutting. The auto maker simply looked for tradeoffs that “made sense,” he tells Ward’s here during a Jetta media ...
Premium Content (PAID Subscription Required)
"U.S. Consumers Helped Shape New VW Jetta" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.