CHICAGO – To get the engineers and designers in Great Britain to engineer and design Jaguar vehicles for the U.S., they first had to understand the U.S. market and U.S. consumers. O’Driscoll says it took awhile for Jaguar designers to get accustomed to American tastes. It was quite an education process, says Mike O'Driscoll, president of Aston Martin/Jaguar/Land Rover North America. "In Europe, you can't build a car small enough or fuel-efficient enough, whereas in the U.S. you ...
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