Three auto makers registered record sales in March, as light-vehicle deliveries in the U.S. topped 1 million units for the first time in 2011. The monthly sales rate corresponded to 13.1 million units on a seasonally adjusted annual basis. Incentive strategies continued to play an outsized role in the marketplace, shifting share points dramatically between auto makers. After instigating industry-wide incentive spending in February with its aggressive prior-month play, General Motors, ...

Premium Content (PAID Subscription Required)

"U.S. LV Sales Up 20.1%; Q1 SAAR Tops 13 Million" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.