TROY, MI – Chrysler LLC’s decision to put its Dodge Viper business under “strategic review” marks a watershed moment for niche products, according to analysts and industry insiders. Niche vehicles and boutique brands represent opportunities for investors “outside the established mainstream,” suggests Scott Merlis, managing director of Michigan-based consultancy, Ducker Worldwide. As an example, Merlis cites Prodrive Ltd.’s 2007 acquisition of Aston Martin, for which the motorsports ...
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