Volt, Cruze Expected to Alter Perception of Bow-Tie Brand

Mark Reuss, head of General Motors Co. North American operations, predicts the upcoming Chevrolet Volt and Cruze will change the way consumers think about the brand and the auto maker.

Speaking to a gathering of Wall Street analysts and investors ahead of a potential initial public offering by the auto maker later this year, Reuss says the cars will shock the market with technology, value and inspiring features.

“Chevrolet will really be understood with these two new ...