KANANASKIS, Alberta, Canada – The expectations AB Volvo has for the S60 sports sedan are huge. "It’s the car that will drive us forward," says Roger Orbisher, vice president-public affairs, Volvo Cars of North America LLC. It was designed to change people’s perceptions of the brand. "It is becoming the bedrock of what Volvo is all about and will be our volume leader." So far, it is exceeding expectations. Volvo sold 1,020 S60 sedans last year and began 2002 by targeting sales at 5,000 to ...
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