TURIN — Ford Motor Co.'s March 1999 takeover of Volvo Cars has expanded Volvo's product potential, almost exponentially. Wolfgang Reitzle, chairman of Ford's Premier Auto Group, to which Volvo belongs, wants the replacement for the S40/V40 to be smaller to allow for a more logical and competitive lineup. As in the past, Volvo's big cars — the S80 and S60 — are too close in size, price and positioning. The new long-term strategy throws out the existing Volvo platforms in favor of more ...
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