of America Inc. would like another luxury sedan and midsize SUV to help flesh out its growing North American lineup.
The new products would be in addition to the high-end Phaeton luxury sedan due out early next year, the Touareg cross/utility vehicle due a year from now and the soon-to-be-released New Beetle Convertible.
Frank Maguire, vice president-sales and marketing for VWA, is lobbying for another luxury sedan slotted between the recently launched Passat W8 and the Phaeton. There will be about a $15,000 gap between a top-of-the-line W8 and lowest-end Phaeton.
A midrange SUV contender likely would be larger than the Touareg, which shares a platform with the Porsche Cayenne.
Off the drawing board is a pickup truck, displayed as a concept three years ago. VW research showed that consumers were interested in a VW pickup truck — but not at the premium price point the auto maker was considering.