As athletes from across the globe compete for Olympic gold, Volkswagen of America Inc. hopes some of the Olympic luster will rub off on its Phaeton sedan. The German car maker will use the Olympics as the backdrop to build momentum for its luxury sedan by having a “significant” advertising presence during the televised broadcast of the games. The commercials will feature a special lease program on an “abundantly equipped” Phaeton sedan with a V-8 engine and all-wheel drive for a monthly ...
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