WOLFSBURG, Germany – Volkswagen AG plans to take a step back from its recent upscale market push in the U.S., choosing instead to strengthen its brand by focusing on its core segments of affordable, entry-level vehicles. “VW has moved away from the ‘people’s car’ image known in the U.S.,” Volkswagen of America Inc. President and CEO Adrian Hallmark says here at the auto maker’s global headquarters, noting price cuts are part of the plan to remedy this. “VW has to move upward in a ...

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