SAN DIEGO – Volkswagen of America Inc. isn't kidding around with the distribution of adult coloring books and puzzles intended to start a buzz about the 25th anniversary ’05 Jetta that recently went on sale. Stuart Karp, VWA brand advertising manager, says these unorthodox gimmicks are part of the message that the new Jetta is an exciting antidote to a boring life. ’05 VW Jetta Such unorthodox promotions are part of "the strongest launch that VW has had in years," Karp says. It's a ...
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