The Toyota MR2 Spyder is a gorgeous, mid-engine roadster that delivers about 75% of the Porsche Boxster driving experience for a mere $25,660. It’s being discontinued in the U.S. after the ’05 model year, along with the Toyota Celica, another wonderful sports car. Mighty Toyota, throwing in the towel? What gives? In real estate, it’s location, location, location. In automotive, it’s supposed to be product, product, product. But even the best cars or trucks can’t save you in a segment ...

Premium Content (PAID Subscription Required)

"Watch Your Segment" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.