Wealthier Male Buyers Courted by Acura ’07 MDX

FARMINGTON, PA – American Honda Motor Co. Inc.’s Acura brand is targeting a different demographic with its next-generation MDX cross/utility vehicle, which goes on sale this fall.

The first-generation MDX appealed to women more than men (57% vs. 43%), with an average age of 42 and an annual household income of $150,000. All were married, with at least two children, Acura officials say.

The ...