Few consumers use the Internet completely to buy a car.

The vast majority of people at some point get off line and go to the dealership to finish what they started online.

The Ward's e-Dealer 100 is a ranking of franchised dealerships by sales volume of vehicles sold via the Internet.

Ward's defines an Internet sale as one in which customer contact is initiated online; the customer identifies a specific vehicle and the process is managed by a dedicated Internet department or business-development center.