I’m a fan of Bob Garfield, who writes an ad review column for Advertising Age. Meeting him, I asked if he’d sign a copy of his book, And Now a Few Words From Me. He wrote: “Steve, If you like this book, don’t tell GM.” Huh? What the heck does that mean? So I started reading. The first reference to General Motors Corp. was on p. 7. It wasn’t all that critical of GM. Of one of its ad agencies yes, but not of GM itself. The agency, pitching the GM Certified used-vehicles brand, had ...

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