Life quickly went from beautiful to ugly this year at Mitsubishi Motors North America Inc. Galant grows in all dimensions. The auto maker, which was selling tons of its cars and trucks to the much-coveted Generation Y demographic, all of a sudden saw sales plummet, despite a steady stream of new models. What’s more, marketing decisions backfired when its “no payments for a year” offer translated to burdensome repossession costs. The replacement of Pierre Gagnon with former ...
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