General Motors’ plan a for next-generation small pickup in the U.S. appears timely. Confirmation this week that a new Chevrolet Colorado is en route not only marks the bow-tie brand’s centennial, it comes as the auto maker’s crosstown competitors are exiting the segment. Production of the U.S.-market Ford Ranger and Chrysler’s Ram Dakota are slated to end this year. Will those customers migrate to Chevrolet? “I like my odds,” says Mike Rzadzki, general sales manager at Mike Anderson ...
Premium Content (PAID Subscription Required)
"Will Next-Gen Colorado Carve GM Bigger Slice of Small-Pickup Pie?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.