ROCHESTER HILLS, MI – General Motors Corp.’s Cadillac XLR program, due out in early 2003 and an important foundation to restoring the brand as the industry’s top luxury marque, avoided being scuttled during product reviews in late 2001. Word is that XLR’s future was threatened until program expenses were reduced. But Cadillac Marketing General Manager Mark LaNeve doesn’t remember it that way. “Every year, every single product gets looked at across the whole spectrum. In the context of an ...
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