AUSTIN, TX – When Nissan North America Inc. launched its Xterra midsize SUV in the U.S. in 1999 as a ’00 model, it aimed the vehicle solely at college- and post-graduate-aged men. The vehicle’s sporty, muscular styling, in combination with its off-road abilities, was exactly what was called for to reach this coveted audience. The price was affordable at about $18,000. However, Nissan now admits the vehicle actually sells better to women than men (55% female buyers), and the average age ...
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