American Suzuki Motor Corp. says the strong yen is preventing it from selling the Japan-made Swift subcompact in the U.S. American Suzuki hoped to bring the Swift to the U.S. in 2010 but, as Ward’s first reported in July 2009, backed off that plan. “We’re still studying the Swift and creating a business model that works for us, because part of the obstacle we didn’t anticipate was the yen relationship,” Steve Younan, director-marketing and product planning, tells Ward’s in a recent ...
Premium Content (PAID Subscription Required)
"Yen-Dollar Exchange Keeping Suzuki Swift Out of U.S." is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.