Yokohama Rubber Co. Ltd. of Japan and Continental AG form a 50/50 joint venture, Yokohama Continental Tire Co. Ltd. The JV will market original equipment tires for passenger cars, light trucks, commercial vehicles and buses to Japanese auto makers, their overseas transplants and Korean auto makers, giving Continental a presence in the Asian auto market. Yokohama and Continental also sign a contract to cooperate on expanding Continental’s replacement tire sales in Japan. Under terms of the ...
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