PARIS – A 23-year-old student named Zoe Renault is asking Renault SA not to use the name Zoe for its 2012 small electric car, but the affair is not likely to be more than a tempest in a teapot. “I don’t want my identity to be linked to the image of an automobile and to be associated for my whole life to a car,” she tells the newspaper Le Parisien. “It would be unbearable to hear ‘Zoe is broken down,’ or ‘We have to take Zoe in for a checkup’ or ‘So and so was killed in a Zoe.’” Her ...
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