PHILADELPHIA β Chevrolet won't be putting on a media blitz when the β05 Corvette debuts in August. Transaction prices should average about $50,000 for new Corvette, Chevy says. Instead, Corvette Marketing Director Rick Baldick plans to focus on Internet marketing and performance driving schools to draw buyers to showrooms. Chevrolet sponsors driving schools that feature Corvettes, such as the Bob Bondurant program in Arizona. "We get quite a few sales out of that," Baldick ...
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