Cadillac's success also is its problem. The luxury division's top-selling vehicle, the DeVille, is its biggest car — and that's not a good marketing position to be in, especially as it tries to regain the attention of baby boomers who have long since shunned the automaker's offerings for sleeker, more performance-oriented imports. But General Motors Corp.'s Cadillac division is so confident its new and more modestly sized 2000 DeVille will be able to conquest sales from foreign luxury ...

Premium Content (PAID Subscription Required)

"2000 DeVille: gets revised Northstar, Night Vision" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.