WARREN, MI – General Motors Co. has said its 60-day, money-back guarantee is boosting sales and propping up consumer perception of its four surviving North American brands, but the program also is having an impact on product development, a top engineer reveals. Discussing the importance of how GM is pushing cultural change throughout its engineering ranks, Mark Reuss, vice president-global vehicle engineering, points to the auto maker’s latest buyer incentive that gives customers the ...

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