NEW YORK – Those who follow the triumphs and travails of American Honda Motor Co. Inc.’s Acura premium division are used to hearing officials claim the brand will achieve Tier-1 status any day. Despite being the first Japanese premium brand to market in the U.S. in 1986, Acura has yet to achieve par with German heavy hitters such as BMW AG and Porsche AG. Nor does it measure up to General Motors Corp.’s Cadillac line when it comes to possessing an aura that says “luxury brand.” “I ...

Premium Content (PAID Subscription Required)

"Acura Certain of Attaining Tier-1 Status" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.