Automakers have called for the two industries to put a lid on public wrangling over future automotive applications, but the Aluminum Assoc. Inc. (AAI) nonetheless is considering increasing its marketing efforts in response to high-profile programs funded by the American Iron and Steel Institute (AISI). The AAI's ad budget is thought to be a fraction of the $20 million the steel industry is rumored to spend annually. Feeling threatened by automakers' desire to make vehicles lighter and ...

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