Despite pressure from automakers to avoid public wrangling over future automotive applications, the Aluminum Assn. Inc. is considering new marketing efforts to combat numerous high-profile programs funded by the American Iron and Steel Institute. “The automakers tell us they'd rather not have a public squabble. But we can't tell steel to stop,” says Richard L. Klimisch, Aluminum Assn. vice president-automotive. “They're clearly going full bore on this. So we are going to have to step it ...

Premium Content (PAID Subscription Required)

"Aluminum Vs. Steel Struggle Intensifies" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.