The numbers tell the story: Toyota Motor Corp., up 7.1%; Honda Motor Co. Ltd., up 6.2%; and Nissan Motor Co. Ltd., up 12.6%. Even smaller Asian auto makers – Mazda Motor Corp. (27.8%), Fuji Heavy Industries Ltd. (16.5%) and Hyundai Group (15.8%) – posted double-digit sales growth in 2003. Record sales for Toyota Yaris. What makes this so remarkable is that the numbers mark the performance of the Asian auto makers in the least likely of markets: Western Europe. And they are ...
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