Audi AG’s upcoming city car, shown in concept form as the Metroproject and dubbed the A1 by the media, won’t make it to the U.S. in its first go-around. Johan de Nysschen, head of Audi of America Inc., says more work needs to be done in building customer support for the Audi brand before such an “alternative lifestyle car” can be offered in the U.S. “We have to focus on establishing the center of gravity for the brand,” he says in an interview. “And here we still have work to do. So we ...
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