MONTREAL – A raft of new and improved products from Audi AG will take center stage as the German auto maker targets increased sales and looks to boost its reputation for engineering excellence. Despite a rich racing heritage, a slate of award-winning vehicles and a prestigious image in Europe, Audi has failed to match the esteem of its competitors, namely BMW AG, Mercedes-Benz and Toyota Motor Corp.’s Lexus brand, in the critical U.S. market. “Although we’ve been guilty of being all ...

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