Intangibles denote value on Wall Street and the automotive sector — suppliers in particular — are paying the price for not focusing on them. The auto industry is convinced it is undervalued, but investment firms suggest, if anything, they are overvalued, based on the measures that count in today's economy. The investment community says market value is more than book value; it includes soft assets such as customer service, brand management, employee intellect and supplier relationships, ...

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