AUBURN HILLS – The Chrysler Group quietly has put together a powerful Web-based marketing strategy building key partnerships with online third-party sites and user-friendly websites and products to directly create sales. Chrysler Group headquarters in Auburn Hills, MI Calling it the “business-to-consumer” strategy, officials say return on investment is critical. Two years into the program, the results are impressive. Chrysler, Jeep and Dodge brand websites had more than ...

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