A lack of internal communication at General Motors Corp. is to blame for the Pontiac Aztek's awkward appearance — not a failed effort by a company with a boring image to develop a hip vehicle, suggests design consultant Curt Bailey. “I thought that Aztek was potentially a botched attempt to put emotion into a product — that they got too close to the hate side without enough of the love side,” says Mr. Bailey, president of Sundberg-Ferar, a Detroit-based product design firm. “The more ...
Premium Content (PAID Subscription Required)
"Aztek's Problem: Lack of Communication" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642