Osamu Masuko tells things like they are, not as he would like them to be. Speaking at a Foreign Correspondents Club of Japan luncheon in early October, the president of Mitsubishi Motors Corp. says bluntly, “The business climate over the next three years will likely be much harsher than that of the past three years.” Among the new and serious challenges facing Mitsubishi managers, he cites the financial uncertainty caused by the subprime loan crisis in the U.S. and rising costs due to ...

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