BRATISLAVA, Slovakia – A Zeppelin airship, painted with advertising for BMW AG’s upcoming 1-Series, recently proved to be a big attraction in this capital city. Earlier this month, Slovak BMW importer AWT Bavaria s.r.o. invited VIP clients to flights in the airship as a way to promote the brand and get potential buyers behind the wheel of a new BMW. BMW airship In a closed room inside the dealership, prospects were given an exclusive first look at the new BMW 1-Series. In addition, ...

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