NEW YORK – Tom Purves, chairman and CEO of BMW of North America LLC, says he has no objective other than to be as successful as possible in the premium-car business. "We don't make any secret of wanting to sell 300,000 vehicles in the U.S.," he says. But there is no chance BMW will overtake Volkswagen AG, for instance, to become the best-selling German car here. "I don't see that happening," he says. Purves also sees no danger in BMW going down market with products less ...
Premium Content (PAID Subscription Required)
"BMW Not Aiming to Become Mass-Market Brand" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642