Although it's not slated to go on sale in Europe until next year and in the U.S. until early in 2002, BMW AG's marketing efforts for the Mini are underway. The all-new front-drive Mini's goal is to draw new buyers to BMW who can't afford a BMW-brand vehicle, says Rich Steinberg, Mini program manager for North America. He adds that the British-built car will be targeted at trend-setting individuals. “We want the Mini to be perceived as unconventional,” he says. The 2-door hatchback is ...

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