NEW YORK – BMW AG will recover its investment in Rolls-Royce Motor Cars Ltd. over the lifecycle of the current Phantom, or roughly seven to 10 years, says Rolls Chairman and CEO Ian Robertson. BMW invested about $100 million for the new factory in Goodwood, U.K., and also paid a license fee of about $45 million for the brand name and the right to use the historic “Flying Lady” emblem on future Rolls-Royce models. Rolls-Royce Phantom Robertson is mulling over how to expand the ...
Premium Content (PAID Subscription Required)
"BMW to Recover Rolls Investment Within Decade" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642