TURIN — BMW AG owners are growing older. A decade ago, their average age was nearly 10 years younger than Mercedes-Benz drivers. Today, the difference is closer to five years and closing. It's a worrisome trend. “Maybe the new 3-series is too perfect,” one senior BMW engineer says. “We need a model that takes us back to our roots as a driver's car.” There's a growing realization in Munich that unless BMW comes up with an affordable, very quick sports sedan — such as a European rival for ...

Premium Content (PAID Subscription Required)

"BMW seeks new products to draw younger buyers" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.